Collection: Lolita

Lolita fashion is a Japanese fashion culture inspired by girls' and young women's clothing styles from the Victorian and Rococo periods. Grown from young women's desire to dress for themselves in a way that disregarded other people's opinions and women's fashion that catered to the male gaze. The style is characterized by a distinctive silhouette, achieved from wearing petticoats underneath dresses or skirts with a specific cut and regularly hosts themes of food, cute animals and tea parties.